Portfolio
Writing samples that show how I work
The samples below are illustrative examples written to show structure, tone and approach. Client case studies are added as projects are completed, with permission.
Sample 1: Product description (e-commerce)
Before
Stainless steel water bottle. 750ml. Keeps drinks hot or cold. Black.After
Ice-cold water at 6 pm, hot tea at 6 am. This 750 ml double-wall steel bottle keeps drinks cold for hours or hot through your commute, and the leak-proof lid goes safely into any bag.Sample 2: Homepage hero (SaaS)
Before
Welcome to our all-in-one platform for modern teams.After
Send invoices in 30 seconds, get paid in days. Automatic reminders and one-click payment links for freelancers and small agencies.Sample 3: CV bullet (career writing)
Before
Responsible for handling customer queries.After
Resolved 40+ customer queries daily with a 95% satisfaction score, and cut average response time from 6 hours to 2.Samples are illustrative. Figures in sample 3 show format only and do not describe a real client.
Sample 4: SEO article outline
Primary keyword: “ats friendly cv”. Intent: informational. Structure: quick answer (45 words), what ATS is, 7 formatting rules, keyword method, achievement examples, FAQ (3), related service link. See the finished article: ATS-Friendly CV Guide.
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